Why Being Expensive Isn't a Bad Thing
First off, let’s talk facts: There will always be someone willing to work for cheaper.
These are the exact words I tell my clients. And I want you to know that being cheaper isn’t necessarily a good thing.
Sometimes it’s based on Value:
Maybe they client connects with a peer that hits all their personal/project value marks.
Oftentimes, another business has a process is different than yours -> which might mean it’s easier or harder for the client to grasp!
Perhaps you’re only going to work with one client at a time, but this client doesn’t care about the one on one attention on a specific timeline.
Sometimes, it’s for totally different financial reasons:
Some business owners are willing to spend time or money out of their own pocket for an opportunity.
Some business owners are desperate for the business, and will undercut significantly to try to win over the potential client.
Some businesses need less money to run their business.
Some businesses need to bring home less money from their business.
And sometimes, the un-originals win a client because:
Someone could be showing a copy of work that isn’t theirs; meaning they’re not an original with their own visions to grow beyond the words the client is saying!
And, if left unattended -> it can be a race to the bottom. Being the cheapest without a growth or volume plan will run a business into the ground, but the one dance clients don’t care…. it’s to their benefit, not yours!
Being "expensive" isn't a bad thing, it's just a relative term. And it's completely subjective based on someone else's financial knowledge, life priorities, perspectives and risk taking (or risk adversity)!
And a little PS -> booking everyone that inquires with you might actually be a symptom that you're priced too low for your quality, experience and service product!
Brooke Olsen Consulting is a pricing and business strategist team. We specialize in pricing + profitability, financial education and business strategy for creative business owners and entrepreneurs just like you! We're focused on creating an intentional business and life by breaking down the black box of your financials and system processes.