The Rules for Pricing: Book Out or Book Up
Do you run a boutique business?
Do you hate taking on more than one project style at a time?
And does your calendar feel full (or overfull)?
If you answered yes to all of the above, then use my simple rule:
Book Out - Book your clients (or new potential clients) out on the calendar. Tell the next potential or active client that your first available date is XX, and then show them how they can secure it. Wise tip -> make sure you keep some buffer between your projects for any sickness, delays or just space for you to breathe! If you book a client out, and they’re not ready, let them know they have XX date to submit their information or they’re at the back of the line (or flip them with the next client if that person is ready).
Book Up - Being pressed for a FAST turnaround time by a client, but booked up? Then increase your rate. If you’re going to take more on today than you’re comfortable handling you have my permission to charge a hefty rush fee. Do you remember when you got that first hourly job, and received that coveted time and a half for working overtime? Yeah, implement that. Make it clear that even though it’s a higher price, this practice is an exception and not something you can guarantee in the future
So say it again -> book our or book up; it’s the simplest way to make more money without losing your sanity.
Are you ready for more -> then why not hire and train a team? Or off board the tasks you struggle with or hate to a solid virtual assistant (VA)? Or make a portion of your service passive for those who aren’t 100% ready for the one on one investment!
Brooke Olsen Consulting is a pricing and business strategist team. We specialize in pricing + profitability, financial education and business strategy for creative business owners and entrepreneurs just like you! We're focused on creating an intentional business and life by breaking down the black box of your financials and system processes. Check out our core values for more of the heart behind our corner!