The Revenue First Model

The Revenue First Model


Spoiler alert:

There are a lot of business owners leaving money on the table. And not because they’re priced incorrectly…. it’s because they HATE writing proposals.

I will admit, I’m kind of a junkie for proposal writing. I like to see how efficiently I can do it, and to see if that impacts the result of the client experience (for most of my coaching clients, it absolutely does)!

But for my clients who hate writing proposals, I make them clients set aside 2 days a week to write proposals first thing in your business process. The reason for this is you know exactly when they’re getting done and you can actually tell your potential client when they can expect to receive their proposal!

If this is your full time job, then I recommend writing your proposals in the morning after your first cup of coffee! But -> know yourself. The important part is to set aside a sufficient amount of time to do this part of the job 2x / week!

Why is it important to set aside the time for proposal writing?

  • It gives you consistency. And I find consistency in my routine means I make smarter choices.

  • It gives clients reasonable expectations on proposal turnaround times.

  • It’s easier to knock out proposals as a unit (tapping into that flow and rhythm of your work), and helps solidify new ideas.

  • You don’t leave money on the table.

So, I know it’s simple.

But first comes revenue, then comes work. And to do the work you need to send out those proposals in a reasonable amount of time!

Ready to learn more for free? 

Brooke Olsen Consulting is a pricing and business strategist team. We specialize in pricing + profitability, financial education and business strategy for creative business owners and entrepreneurs just like you!

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