The How to on Canned Emails: Create the Email Sandwich
Create the perfect canned email sandwich!
Disclaimer: Other than an invoice reminder, not all emails can and should be canned. However, canning the "protein" of the email content is totally worth it! Especially if you do this BEFORE you're drained from making lots of decisions!
The Perfect Canned Email Sandwich:
(1) Introduction / Welcome + Personalization
(2) Protein of Content
(3) Ending / Next Steps + Personalization
It's totally OK to put simple placeholders for the personalization, but for the love of cookies, PLEASE write out something intentional! Skipping over the individual personalization in your signature tone is the easiest way to lose your reader.
So, canning the email protein means nothing important gets forgotten, you work less hours, and it leaves you with more decision making power to use!
Brooke Olsen Consulting is a pricing and business strategist team. We specialize in pricing + profitability, financial education and business strategy for creative business owners and entrepreneurs just like you! We're focused on creating an intentional business and life by breaking down the black box of your financials and system processes.