How Minimalism Plays into my Business

How Minimalism Plays into my Business

how to be a minimalist in business | Brooke Olsen Consulting

Minimalism. A word you hear and see a lot now. 

Now that I've shared how I streamline my personal finances (check that out here), I wanted to share how the concept of minimalism flows through to my business.

First, I buy less stuff. If you saw me each day, you would notice I use the same coffee mug, I wear the same few outfits, and I try to buy secondhand on big purchases (including my computer)! This is done intentionally as I don't want to keep track of too many objects in my life.

Secondly, I've tailored my service offerings. Sure, I can do a lot of things, but I would rather spend my time and attention on delivering a focused service. My clients need me for my financial and business manager style services. It would be a disservice to my clients if I took on the technical editing or marketing work because it would take me FOREVER to complete the task, and there are far more skilled people available who love and specialize in those services!

Minimalism tends to lead to a life of making conscious purchases of higher quality goods & services that yield lasting results years into the future. With this, I have low overhead expenses. I work from home or my local coffee shop, and I designate resources to invest in myself. Learning new skills means I learn something new and fun, and it in turn I strategically add additional value to my life. I would rather learn new skills, and grow my life experiences on a daily basis instead of buying the cute notecards I'll never really use.

Remember, there are no judgements on your choices, but I found the lack of goods in my house and the lower quantity of transactions in my business made my life easier due to the nature of simplification. Also, less paper to store for audit and tax records which is a win in my books!


Brooke Olsen Consulting is a pricing and business strategist team. We specialize in pricing + profitability, financial education and business strategy for creative business owners and entrepreneurs just like you! We're focused on creating an intentional business and life by breaking down the black box of your financials and system processes. Check out our core values for more of the heart behind our corner!

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